Mad in Spain

Domestika commissioned TOCH Studio with the MadInSpain Opening credits 2011, two months before the event took place.

We proudly accepted the invitation, and we realised we needed to find a concept for the credits. We had an incredible group of artists and studios from all over the world, connected through their passion, creativity, and all with a hint of madness. Madness. MAD. We had strong visual ideas, and the thought of the general MADNESS involved in the creative process. One day, someone exclaimed a wonderful quote by the roman poet Virgilio: 'Fortuna iuvat audaces!' Luck helps the brave!! YES! And muses love madness too, Musa Amat Dementes; the MAD initials. The Muses of the Arts came to the studio and stayed with us for one month. A weird visit! We hope you like their wanderings. If not, don't tell them. These women have strong personalities!

Special thanks to John Black, CypherAudio's Czar for the awesome sounds, he is one of Terpsicore's favorites. We don't know how can he stand her all day long. One month of Calliope has been enough for us! A lot f thanks to Pablo Abad too, he definitely deserves a very special mention.

Direction and Production: Toch
Sound Design: CypherAudio
D.O.P.: Pablo Albacete
Typography Design: Pablo Abad
Model: Isolda Crossier
Stylist: Javier Núñez
Make Up: Rebeca Pulido
D.O.P. Assistant: Míriam Barral
Special Thanks: Zenzuke
Client: Domestika