Converse, past meets present montage
Past meets present is the main concept of the new Converse collection.
Converse has spent a good part of this year updating some of their classics. Our past is constantly catching up to us, but we rarely get to see the relationship between past and present. The sneaker company gave us access to some of the original footwear to create a series of dynamic, thrilling and unexpected motion pieces wherein we watch the old versions turn into the updated models.
Converse Jack Purcell
Client: Converse USA
Direction: Serial Cut
Art Direction: Serial Cut
Animation Production: Pleid
Animation Direction: Juanma Mota
3D Modelling: Carlos Pecino
Animators: Rafa E. García, Juanma Mota
3D generalists: Marta J. Mota, Rafa E. García
Compositing: Juanma Mota
Sound Design: Heardcity