AXN asked Pleid to participate in the new Xmas idents. We created three environments inspired where this holiday season happens, decoration with lights, the illusion of giving and the kids playing with snow and candys. Everything created inside the pyramid which represent the television channel identity. In our case the elfs where replaced with magic drones controlled by them, and everything goes well!
The three IDs had to work for AXN, AXN White and AXN Black. So we create three color palletes for some elements to achieve each channel branding.
The client was so happy with the look development and they decided to use some frames as off-air prints. We were so excited about this!
Direction and Production: Pleid St.
Art and Motion Direction: Juanma Mota
3D generalist: Karlos Romero, Marta J. Mota
Xmas Tree ID Shading and Animation: Sergio Tomasa
Particles Simulation: Marta J. Mota
Compositing: Juanma Mota, Karlos Romero
Sound Design: AXN